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Jill Konrath author of SNAP Selling (#1 Amazon sales book) and Selling to Big Companies, a Fortune "must read" selection. She's a frequent speaker at sales conferences and kick-off meetings. For more fresh sales strategies and free sales tools that work actually with today's crazy-busy prospects, visit www.jillkonrath.com.
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“Lita Williams is a leader with vision. She has a clear, vivid picture of the goal, as well as a firm grasp on how to achieve it. Lita creates a vision, articulates the vision, passionately own the vision and relentlessly drives it to completion. She has an innate ability to communicate her vision in terms that influence others to buy into it. Lita has discipline to work toward her vision, as well as to direct her actions and inspiring those of the team toward the goal.

Lita is a leader who is centered in integrity and can be trusted because she never veers from company values, even when it might be expeditious to do so. She is a leader that inspires dedication by example, doing whatever it takes to complete the next step toward the vision.

She is also magnanimous leader because she ensures that credit for successes is spread as widely as possible throughout the team and other areas of the company. Conversely, she takes personal responsibility for any deviations in plans. Lita is able to suspend judgment while listening to others’ ideas, as well as accept new ways of doing things. Her openness has built mutual respect and it also kept the team well supplied with new ideas that helped to further her vision. In Lita’s dealings with others she was consistent and just and treated people fairly.

Lita’s leadership style was assertive to get the desired results. Along with assertiveness comes the responsibility to clearly understand what her team needed from her. Lastly, Lita has a great sense of humor, which is vital to relieve tension and boredom, as well as to defuse hostility. She is an effective leader who knows how to use humor to energize her team and foster good camaraderie.”


Kendell Murphy, Senior Sales & Retention Analyst, Blue Cross Blue

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