• “Lita is a very determined & goal oriented professional, who has demonstrated a unique knack for success in all her endeavors and accomplishments over the past 20 years, by combining those professional practices with her high intelligence, hard work…

  Andre Mealy General Manager, The Oakwood Group

• “I am pleased to share that Lita has consistently presented herself to be a well-rounded, articulate professional who has always shown genuine enthusiasm, passion, loyalty, and integrity in her business endeavors and relationships.”

  Starzette Grate MBA, PMP, Director, Payment Processing, Nationwide

• “Lita's strengths include strategic planning, creative thinking, interpersonal skills, and follow through. While charged with many diverse tasks, Lita was able to ensure proper progress while working with several other individuals and business units. She is professional and works…

  Christine Farah Vice President, Middle & Small Group Sales, BCBSM

• “Lita Williams is a leader with vision. She has a clear, vivid picture of the goal, as well as a firm grasp on how to achieve it. Lita creates a vision, articulates the vision, passionately own the vision and…

  Kendell Murphy Senior Sales & Retention Analyst, Blue Cross Blue

• “Lita is an awesome leader and mentor. She has the ability to bring the best that an individual has to be more than was realized. Her leadership skills are detailed and powerful in her determination to reach goals and…

  Connie Jackson Owner, Allstate Insurance Company

• “I have known Lita and her family for more than five years. During these years Lita has shown absolute integrity, honesty, trust and love to every one that she comes in contact with and in all her activities. She…

  Hormoz Alizadeh

Background

Lita Williams, a Marketing Strategist as a result of on the job training specializes in brand marketing.  For more than ten years, Lita has worked an Executive Consultant and Corporate Manager.  Her work history includes engagements with businesses, entrepreneurs and professionals to assist in the full spectrum of marketing and management operations.

Lita has developed corporate programs to propel service differentiation, engaged recruiting to assist with staffing needs and developed processes for target marketing.  Lita specializes in brand development, brand management and business development.  Lita is known for aligning disconnects and advancing essential relations for sustainable growth. 

Entrepreneurs request Lita to assist with strategic planning.  Lita is a brand coach for professionals in diverse industries to help with presentation skills, speech preparation and career development.  Small, mid-size and large businesses have employed Lita to help develop brand positioning, competitive strategy, lead generation, customer service improvement processes, marketing communication.

Lita has worked within diverse industries:  staffing, hospitality, retail and banking

Assignments include:  

• strategic messaging
• performance transformation
• creative merchandising
• staff management
• customer service training
• recruiting
• consultative sales training
• new business development
• accounts receivable management
• payment acceptance policy
• employee benefits adminstration
• operational support processes
• vendor management
• project coordination
• community outreach activities

Recognizing what audiences want and how those expectations can be aligned with client objectives for mutual benefit is innate for Lita and an advantage for businesses, entrepreneurs and professionals requiring sustainable recognition of brand value.  

Working studiously, Lita helps drive marketing objectives as a Personal and Professional Manager for select clients and as an Executive Consultant for various projects. 

Join Lita's Business Market Network at no cost. 



Need brand coaching or an objective opinion about developing or managing your brand? 

Whatever business service you need, ask Lita.

Lita Williams, Executive Consultant Marketing Strategist

Business People Connection llc

Resume

At the forefront, I employ strategic marketing to cultivate and leverage essential relations with multiple distribution channels. Utilizing more than ten years of consulting and management experience while leading by example, I’m known for driving desired results by way of strategic engagement propelling brand development, brand management and business development. I bring the skills necessary to secure business goals, entrepreneurial growth and professional development. Engaging the full spectrum of marketing and core competencies, I work to ensure marketing deliverables are achieved within defined parameters. I focus diverse industry experience and advance best practices to increase sustainable growth.

I look forward to assisting you with your brand marketing objectives.

Email info@asklita.com for business service connections or to inquire about brand marketing consulting and management services.

Join the discussion! Highlighting positive experiences with businesses, entrepreneurs and professionals at http://www.BlogTalkRadio.com/AskLita


CORE COMPETENCIES
Brand Marketing
Strategy Development
Brand Development
Marketing Communications    
Professional/Personal Management    
Operational Management
Liability Risk Assessment
Vendor Management    
Brand Management    
Staff Management
Strategic Positioning    
Public Relations    
Business Development

Specialties
STRATEGIC PLANNING ● STRATEGIC MARKETING COMMUNICATIONS ● PROFESSIONAL BRAND DEVELOPMENT ● ADVERTISING CONSULTING ● BRAND COACHING ● BUSINESS SERVICE REFERRALS

SUMMARY OF QUALIFICATIONS
Maximizing potential and leveraging skills - when the job needs to be performed within a specific scope and delivered with the highest professional standards, I repeatedly demonstrate that I’m the person that can be counted on.  With proven skills in strategic messaging, process design along with project and risk management, my efforts can make the needed difference for your company.

Marketing strategist with superior work ethic – whether working from home or at the office.  Dependable, multi-task, detailed executive, known for creativity, superior customer service, consistent focus on priorities and high performance results.

ACCOMPLISHMENTS

MARKETING STRATEGY
Leading business planning efforts; prioritizing growth opportunities employing strategic thinking, leveraging channel relations, focusing on details to secure sustainable growth and brand position.

•  Improved product adoption 65% via aggressive marketing utilizing sales and retention strategies, e-commerce enhancements, process improvement and staff performance transformation.

•  Augmented client retention 5% via strategic engagement of corporate initiatives and staff training.

•  Increased new product adoption efforts to 93% through product development and roll-out support including strategic messaging communication and training to effectively position product strengths.

•  Created a 98% customer satisfaction rating by employing marketing communications strategies during stakeholder seminars, product workshops and high-level executive leveraged presentations.

•  Amplified unit performance 83% by designing sales processes to include consultative selling, metrics and performance measurements, effective tracking and monitoring to propel ROI.

BUSINESS DEVELOPMENT
Prospecting b2b for growth opportunities and continuous pipeline leads; target marketing, face to face and cold calls; strengthened customer service and advanced retention through interdepartmental collaboration; produced to a multi-line rate of 2.5 via client relations and up-sales expanding market share; effective forecasting, budgeting, staff management and use of CRM tools; utilized customer survey responses to tighten value proposition; employed risk management to ensure quality business.

•  Successfully managed a 12% loss ratio down from 19% at inception of assignment.

•  Yielded a $2.3 million scratch market through business owner recruiting, training and direct sales while protecting company assets through risk management and field underwriting.

BRAND MANAGEMENT
Driving service initiatives for optimum delivery; coordinated software training for sales operations by leveraging relationship building processes, cross-functional team integration and talent acquisition.  Developed systematic approach to planning, organizing, controlling and tracking marketing initiatives.

•  Built team to top production in national competition exceeding growth goals by 350% and consistently held 95% to 100% new product adoption rate.

•  Established new market - grown from zero income to $10 million.

•  Achieved annual performance goals by governing sales training for more than 250 sales reps.



EDUCATION AND PROFESSIONAL ACHIEVEMENTS

BACHELOR OF ARTS, U of M

Political Science – major area of study:  Manual Research Design and Data Analysis

Sociology – minor area of study:  Group Behavior

Member:  Chambers, National Association of Women Business Owners, Business Economic Club

Recognition:  Customer Service, Business Acumen, Strategic Consulting, Sales Performance, New Product Adoption, Key Manager, Top Bonus Award Winner

Business Card

Ask Lita

Executive Consultant, Lita Williams works with businesses, entrepreneurs and professionals to support brand marketing objectives.  She assists clients one on one or through professional partnering and collaborative efforts.  Lita particularly focuses to strengthen client brand development, brand management and business development.  Through strategic engagement, Lita helps clients reach marketing goals.

Lita Williams, a Marketing Strategist, specializes in brand strategy. As owner and Executive Consultant at Business People Connection llc, Lita Williams advances essential relations while leveraging her extensive Business Market Network. 

Lita's Business Market Network provides business people connections to a wide variety of business services including: event planning, web design, marketing communications, motivational speakers, Internet marketing serevices and more! 

Truly, whatever business service you need, ask Lita!

Lita Williams works confidentially. Client lists are not made available.

Lita Williams is on Internet Radio. Get connected with businesses, entrepreneurs and professionals in discussions about valued business services, best practices and positive experiences at BlogTalkRadio.com/AskLita 

Lita Williams provides strategic consulting and management executive services.

Strategic Consulting


Providing guidance in strategy for design, production and operations, Lita Williams assist businesses, entrepreneurs and professionals with brand marketing objectives!

Lita Willliams helps align disconnects with the necessary tweaks to better position brand.  Lita has an innate ability to recognize what audiences want and the skills to help deliver the desired result. 

Contact Lita today for strategic consulting to propel your brand!

• Brand Development
• Brand Management
• Business Development

Consulting services provided by short or long term contract. Costs dependent on project and duration.  Consulting services are provided online and by phone.  Lita's office availability is by appointment only.  Assistance at client location is available by request; additional costs may apply.

Email Lita directly for a free consultation.

Strategic Management


Professional management and direct involvement in all affairs related to brand management including business operations, talent management and career development.  On call and as needed with tremendous involvement for review, monitoring and guidance to support brand objectives, Lita is dedicated and dependable.

Lita Williams helps clients monitor business brand image, public presence and professional talent image, and Lita works to guide all communications and professional engagements to strategically align activities with client goals.  

Brand Coach

As your brand coach, Lita works to strengthen your professional image and communication skills.  Is English your second language?  Contact Lita today for the brand coaching needed to strengthen your communications and professional presentation!

• Public Relations
• Marketing Communications
• Presentation Strategy
• Engagement Strategy
• Operational Execution

Management services are provided online, by phone and at at client location. Lita offers reasonable sliding scale pricing to accommodate small businesses as well as entrepreneurs and professional talent just getting into business.

Initial consultation is free!